How the scam works:
(with video below) There is a new scam going around, coming to your e-mail inbox as a personal message from Facebook founder Mark Zuckerberg or someone claiming to work for his company. The message contains the following text: "This is to inform you that you have won the sum of one million dollars from our 2015 Facebook Inc Sweepstakes. This is a bonus to promote our users worldwide through this online lottery, which is fully based on an electronic selection." This scam is very similar to the Facebook Lottery Winning one.
Watch the video below to see in action the Facebook Lottery Winning scam.
How does this one work? Indeed, just like many other winning notifications, this scam requires you provide your bank account and some other personal information, in order to receive the money. After you connect with 'the agent', he asks you to open a bank account at a financial-looking website (such as http://www.cash.plusbk.net). Then he will send you a bank account information and told you to activate the account by depositing amount of a few hundred dollars (or British Pounds).
Here is some good news. Watch the video below to see how you can easily identify if the profile contacting you on Facebook is a fake.
How to avoid:
As cool as it is to receive a personal email from Mark Zuckerberg, this is just another scam. Look at the domain name or the email address they're using. If they claim to be from a corporation but the email comes from a Gmail or yahoo address, you should know that something is wrong. Always do your research and trust only legitimate companies. You can also report the scam on this page: Federal Trade Commission Report.
Make your friends and family aware of this page by sharing it, using the buttons provided.